Chevrolet Menlo EV Launch
LIVE MEDIA PERFORMANCE
This live performance was commissioned by Kingway Live Events for the launch of two new cars from Chevrolet: Menlo EV, the brand's first electric vehicle available on the Chinese market, and the crossover Blazer, an off-road vehicle inspired by the sporty lines of the Chevrolet Camaro. The aim of the project was to create an interactive performance that represents the values of eco-sustainability and dynamism represented by the two cars, and to enhance the client's brand identity.
To do this, we focused our research on flows inspired by fluid dynamics and the visualisation of the exact position of stars in the Milky Way via datasets, and the computational simulation of biological systems in nature. The dynamic and changeable characteristics of these systems, together with the ability to read external inputs in real time through sensors, enabled the development of a coherent and constantly evolving narration.