Join the #aviatorfamily

RAYBAN
2014

Join the #aviatorfamily

RAYBAN
2014

Installation designed for the Ray Ban's flagship store in Covent Garden, London to promote the new Aviator glasses. Two screens set up in the window display the images on Instagram with the tag #aviatorfamily. As soon as a new photo with the hashtag is added to the social network it appears on the screens in real time thus encouraging audience interaction and involving passersby.

Year: 2014
Development: Xcode for iOS + Processing
Commissioned by: Ray Ban
Communication and Contents: Sartoria
Agency: Sartoria