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RAYBAN
2013

Never Hide

RAYBAN
2013

Interactive installation for the Ray Ban flagship store in Covent Garden, London. The project was created for the launch of the new "ANTI-GLARE" polarized lenses. The creative concept is to simulate the effect of the lenses through the interaction with a videowall in the window.
The system tracks the movement of passers-by, hooking to each figure a virtual pair of glasses, looking through which the video is more crisp, simulating the effect of the real lenses.

 

Year: 2013

Development: Real-time depth map acquisition through Processing with Kinect
Commissioned by: Ray Ban
Communication and Contents: Sartoria
Agency: Sartoria